Rayovac
Rayocac batteries can SO make fetch happen. Just like the retro aesthetic, camcorders, Y2K fashion, battery-powered toys (and parents who don’t want their children growing up on disgustingly smudged screens), and the millions of millenials finding their last pair of double-As under their couches (reminding them of simpler times fueled by Xbox controllers, listened to on walkmans, and told under flashlit ghost stories in camping tents), are making fetch happen. We’ll hop on the nostalgic bandwagon of these trends and remind folks that Rayovac is the heartbeat of all that makes us FOREVER YOUNG.
OOH
Ads will become the battery-powered objects themselves, as if brought back to life by their mediums. A tomogtatchi left hanging in a tree, for instance.
It kinda looks like a camcorder!
RC helicopter remote placed strategically near helipad / airport
Social
We’ll team up with 90s stars and millenial-aged celebs to go off the grid for a week and film themselves with a Rayovac powered camcorder. First, they will change their profile picture and post 6 black squares to make it look like their profile grid is completely dark. Then, after a week, they will post their experiences on Instagram and Tik Tok.
We’ll also collab with Twitch gamers to do a day of gaming on old, battery powered gameboys and DS’s.
Digital Ads
Experiential
We will host a silent disco party in Battery Park, NYC that is “BYOB,” or “bring your own batteries.” Rayovac’s will be the price of entry to fuel the walkmans, flashlights, camcorders, and other fun, battery- powered devices that we will provide.
