Rayovac

You know those batteries you find in an old remote from 20 years ago? They’re probably Rayovac’s. Embedded in our past, Rayovac has always been there for us in moments we least expect, conjoined with objects we find ourselves cherishing to this day. And it’s this archival steadfastness that deserves its own campaign.

With nostalgia in the air, we decided to memorialize the heritage energy source via print publication. Whether it’s an analog alarm that still wakes, a mouse that still copies (and pastes), or Buzz Lightyear keeping your childhood alive, the heart that keeps beating for all remains “Forever Young.”