Guitar Center

A-CLAP-ELLA SOUND FEST

We will coordinate an interactive music festival where artists will perform acapella. The crowd is encouraged to clap and sing along as a choir to compensate for the lack of instrumentation.

After, we will create viral Youtube content of the festival, proving that music isn’t whole without the riff of a guitar or the beat of a drum. That people crave real music with real instruments. So much so that they are willing to become instruments themselves, filling the void in their absence when the artist strips everything down.