Spirit Airlines
Scoff at us all you want. But we know why some people are willing to say a prayer and bite the yellow bullet. To save some dough for their trip! As an Ultra Low Cost Carrier, we’re embracing our market identity and making a campaign centered around the extra runway we give travelers’ budgets… and daring them to imagine all the golf they could play by saving with us. Business or Leisure? Pshhh, have both. More Runway. More Spirit.
Social
We’ll remind our followers that saving with Spirit allows them to fit in activities they wouldn’t be able to afford with other expensive airlines.
A double-page spread that extends off the side of the magazine to reveal the full ad.
Media Kits
We will reach out to travel influencers to reveal our generous gift to them: an “extra” suitcase (packed with travel goodies), as a metaphor for More Runway, More Spirit.
Experiential
We will sponsor marquee golf courses, hotels, and sports teams across the country to remind vacationers that saving with Spirit affords them better experiences.
In addition to conceptually showcasing what Spirit adds, we will also play with the counter-concept of what pricey airfare takes away from the travel experience.
